VISION AND MISSION
- We aspire to spark joy and be part of everyone’s occasion necessities.
- We share happiness not only to our customers but with our employees and partners.
- We pride ourselves for consistency & quality of our product by choosing the finest ingredients without including any artificial flavouring.
“Bringing Out Happiness With Fiery Spice”
Gervor — Singaporean, 35.
CREATION OF SINGAPORE’S FIRST MALA CHIPS
Being an avid lover for spicy food he has sparked inspiration for this business opportunity in 2014 after his first visit to a famous Szechuan MALA hotpot restaurant in Singapore.
The revisit of MALA Xiang Guo 麻辣香锅 in 2017 and with a chef friend’s help, reignite his passion to pursue this opportunity. Through numerous attempts and failures, he finally succeeded with using just real ingredients to curate the authentic MALA taste with the robust, punchy notes that many sought after today. In 2017 Christmas, the trial of his product received massive positive response during Christmas parties from his family, relatives, friends and colleagues for its addictive, authentic, fiery and numbing taste. With the overwhelming response for its signature potato chips, he decided to take his home experiment to actual production in Singapore. In May 2018, Ooh Mala Chips was born.
BIRTH OF THE BRAND’S NAME OOH
As Singapore’s 1st MALA Snack Brand, many could not perceive how the taste would be when they first saw it. However, when they took the first bite, the first responses from everyone was .. “Ooh, it’s good”, “Ooh, it’s 辣” ‘Ooh, it’s 麻”, “Ooh..it taste exactly like MALA Xiang Guo 麻辣香锅.
Blurting out in happiness when tasting the chips, the founder decided that the brand name to be named after the first word used as it brought him the happiness and satisfaction from sharing this spicy snacks.
THE BRAND CONCEPT – #THEMALAPARTY
Not for every tastebuds, The MALA Party seeks the adventurous ones and fearless ones to take on the next level of fiery snacks. #THEMALAPARTY snacks for every occasion whether is a celebration, work event or parties, school festivals, weddings, birthdays etc etc.
WHERE ARE WE TODAY?
With the uprising trend for MALA and the increasing demand and support from our valued consumers. We opened our 1st flagship store at Plaza Singapura in November 2018. Our 2nd flagship store in combined with Aroma Truffle for our Singapore snacks partnership opened in Jun 2019 at Westgate. Today, we are retailing at at major supermarkets such as Cold Storage, Giant, Marketplace @ Paragon, Tanglin, Raffles, Katong and Hillview. With the plans of expanding beyond Singapore to cater to our international customers, we hope to bring our love everywhere around the world.